Learn Korean: Why Koreans Returned to Samsung and LG Appliances

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Korean Reading Practice

"중국 이모님 쓰다 돌아왔어요"…결국 삼성·LG로, 왜...

Date: April 15, 2026

Introduction

This reading material discusses the recent trend of Korean home appliance brands, such as Samsung and LG, regaining popularity among consumers in Korea. It explores the reasons behind consumers' preference for domestic brands over Chinese brands, particularly in the robot vacuum cleaner market.

Vocabulary

Korean Romanization Meaning Example
가전 gajeon home appliance 가전 제품 구매 시 A/S가 중요해요.When purchasing home appliances, after-sales service is important.
A/S eies after-sales service 이 제품의 A/S가 좋다고 해요.They say this product has good after-sales service.
로봇청소기 robotcheongsogi robot vacuum cleaner 최근에 로봇청소기를 구매했어요.I recently purchased a robot vacuum cleaner.
긍정적 geungjeongjeok positive 이 제품에 대한 반응이 매우 긍정적이에요.The response to this product has been very positive.
가성비 gaseongbi cost-effectiveness 이 제품의 가성비가 좋다고 해요.They say this product has good cost-effectiveness.
모서리 moseori corner 이 청소기는 모서리 청소를 잘해요.This vacuum cleaner cleans corners well.
팔 뻗기 palppeongi reaching 이 청소기는 팔 뻗기 기능이 좋아요.This vacuum cleaner has a good reaching function.
고객센터 gogaekcenteo customer service center 고객센터에 문의해 보세요.Please inquire at the customer service center.
aep app 이 제품의 앱 연결이 잘 되지 않아요.The app connection for this product doesn't work well.
단점 danjeom disadvantage 이 제품의 단점은 앱 연결 문제예요.The disadvantage of this product is the app connection issue.

Reading Text

국내 가전 브랜드들이 최근 다시 인기를 얻고 있다. 특히 로봇청소기 시장에서 삼성전자와 LG전자가 돌아오고 있다. 그 이유는 A/S가 좋기 때문이다.

Domestic home appliance brands are regaining popularity recently. Especially in the robot vacuum cleaner market, Samsung Electronics and LG Electronics are making a comeback. The reason is that they have good after-sales service.

중국산 로봇청소기를 사용하다가 A/S 문제로 결국 삼성이나 LG로 돌아온 소비자들이 많다. 이들은 중국 브랜드의 A/S가 좋지 않다고 말한다.

Many consumers who used Chinese-made robot vacuums ended up switching back to Samsung or LG due to after-sales service issues. They say the after-sales service of Chinese brands is not good.

이에 따라 최근 1년 사이 국내 로봇청소기에 대한 긍정적 언급량이 크게 늘었다. 삼성전자의 경우 지난 2월 출시한 신제품 '비스포크 AI 스팀'이 큰 호응을 얻고 있다.

As a result, the volume of positive mentions about domestic robot vacuums has increased significantly in the past year. In the case of Samsung Electronics, their new product 'Bespoke AI Steam' launched in February is receiving a great response.

LG전자도 긍정적 반응이 늘었다. 이들 제품의 장점으로는 가성비, 모서리 청소 성능, 팔 뻗기 기능 등이 꼽히고 있다.

LG Electronics also saw an increase in positive reactions. The advantages of these products include cost-effectiveness, corner cleaning performance, and reaching functions.

그러나 일부 제품에서는 고객센터 연결이 어렵고 앱 연결이 자주 끊기는 단점도 지적되고 있다.

However, some products have been criticized for the difficulty in contacting the customer service center and the frequent disconnection of the app.

전반적으로 국내 가전 브랜드들이 다시 주목받고 있는 것은 긍정적인 현상이다. 특히 A/S와 사용 편의성이 중요한 로봇청소기 시장에서 이들 브랜드의 경쟁력이 높아지고 있다.

Overall, the increased attention on domestic home appliance brands is a positive phenomenon. Especially in the robot vacuum cleaner market, where after-sales service and user convenience are important, these brands are becoming more competitive.

Grammar Points

-기 때문에 because of

Attached to a verb/adjective stem to express reason or cause: 'because of ~'. Formation: verb stem + -기 때문에/이다.

📖 그 이유는 A/S가 좋기 때문이다. The reason is because the after-sales service is good.

✏️ 오늘 피곤하기 때문에 일찍 잘 거예요. I'm going to sleep early because I'm tired today.

-다가 while / in the middle (switching)

Attached to a verb stem to indicate that an action was interrupted and a different action followed: 'while doing / in the middle of doing (and then switched)'.

📖 중국산 로봇청소기를 사용하다가 A/S 문제로 결국 삼성이나 LG로 돌아온 소비자들이 많다. There are many consumers who were using Chinese robot vacuums but eventually switched back to Samsung or LG due to after-sales service issues.

✏️ 책을 읽다가 잠이 들었어요. I fell asleep while reading a book.

Cultural Notes

The preference for domestic brands over foreign brands, especially in the home appliance market, is a common trend in Korea. This can be attributed to the strong nationalistic sentiment and the desire to support local industries, which have been crucial to Korea's economic development over the past decades. The emphasis on after-sales service and user convenience also reflects the Korean consumers' high expectations for product quality and customer service.

Source: 네이버 뉴스 | Original Article
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📝 Comprehension Questions

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Q1

Why are domestic home appliance brands like Samsung and LG regaining popularity in the robot vacuum cleaner market?

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Q2

What are the main advantages of the domestic robot vacuum cleaners mentioned in the text?

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Q3

What are the main criticisms or disadvantages of some of the domestic robot vacuum cleaners?

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Q4

How has the overall perception of domestic home appliance brands changed in the past year?

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Q5

Why is the increased competitiveness of domestic brands in the robot vacuum cleaner market considered a positive phenomenon?

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