Learn Korean: Balancing Work and World Cup Fever

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오전 10시 시작하는 월드컵 예선… 4대그룹 ‘근무 중 시청’ 대처법은

Date: June 16, 2026

Introduction

This article examines how major South Korean corporations are navigating the scheduling conflict between the 2026 FIFA World Cup preliminary matches and standard working hours. With Korea's remaining matches scheduled to begin at 10 a.m.—peak business hours—different companies have adopted distinctly different strategies reflecting their corporate cultures. The piece highlights the pragmatic, creative, and flexible approaches taken by Samsung Electronics, LG Group, SK Group, and LG U+ to balance employee morale with workplace productivity.

Vocabulary

Korean Romanization Meaning Example
딜레마 dillema dilemma; difficult choice 기업들이 월드컵 딜레마에 빠졌다.Companies have fallen into a World Cup dilemma.
예선 경기 yeseon gyeonggi preliminary match; qualifying game 남은 예선 경기가 오전 10시에 시작한다.The remaining preliminary matches begin at 10 a.m.
근무 시간대 geunmu sigandae working hours; business hours period 핵심 근무 시간대인 오전 10시. 10 a.m., which is peak working hours.
실용주의적 silyongjuuijeok pragmatic; practical-minded 삼성전자는 실용주의적 용인 기조다.Samsung Electronics takes a pragmatic acceptance approach.
지장 jijang hindrance; disruption; interference 사내 정례 업무에 지장이 없는 선에서.Within limits that don't disrupt regular in-house operations.
유연성 yuyeonseong flexibility; adaptability 유연성을 발휘한 것이다.They demonstrated flexibility.
사기 진작 sagi jinjak morale boosting; morale enhancement 사기 진작과 소통의 장으로 활용한다.They utilize it as a means for morale boosting and communication.
소통 sotong communication; exchange of ideas 소통의 장을 마련하다.To create a space for communication.
응원 도구 eungwon dogu cheering tools; support equipment 응원 도구와 샌드위치까지 준비했다.They even prepared cheering tools and sandwiches.
자율성 jayulseong autonomy; self-determination 조용한 자율성을 유지하고 있다.They maintain quiet autonomy.
유연한 근무 제도 yuyeonhan geunmu jedo flexible work system; flexible employment arrangement 유연한 근무 제도 덕분에 별도 가이드라인이 없다.Thanks to the flexible work system, there are no separate guidelines.
가이드라인 gaideuraiin guideline; directive; policy 별도 가이드라인 없이 진행된다.It proceeds without separate guidelines.

Reading Text

2026년 북중미 월드컵이 개최되면서 한국 대표팀의 남은 예선 경기가 국내 기업들의 근무 체계에 새로운 도전을 던져주고 있다.

As the 2026 FIFA World Cup in North America gets underway, the remaining preliminary matches of the Korean national team are presenting a new challenge to domestic corporations' work systems.

특히 19일과 25일에 예정된 경기들이 오전 10시라는 핵심 근무 시간대에 시작되기 때문에, 많은 기업들이 직원들의 업무 집중도와 경기 관람 욕구 사이에서 실질적인 딜레마에 빠져 있다.

In particular, because the matches scheduled for the 19th and 25th begin at 10 a.m.—a critical working hour—many companies find themselves in a genuine dilemma between maintaining employees' work focus and accommodating their desire to watch the games.

삼성전자는 이 문제에 대해 실용주의적 접근 방식을 취하고 있으며, 사내 정례 업무에 지장이 생기지 않는 범위 내에서 직원들이 자연스럽게 경기를 접할 수 있도록 유연성을 발휘하기로 결정했다.

Samsung Electronics is taking a pragmatic approach to this issue, deciding to demonstrate flexibility by allowing employees to naturally access the games within limits that do not disrupt regular in-house operations.

반면 LG그룹은 더욱 적극적인 전략을 펼치고 있으며, 월드컵을 단순한 스포츠 이벤트가 아닌 조직 내 사기 진작과 직원 간 소통을 강화하는 기회로 활용하려는 의도를 드러내고 있다.

In contrast, LG Group is pursuing a more proactive strategy, revealing an intention to leverage the World Cup not merely as a sporting event but as an opportunity to boost organizational morale and strengthen communication among employees.

특히 LG유플러스는 용산 본사의 로비 공간에 대형 모니터를 설치하고 응원 도구와 간식거리까지 준비함으로써, 직원들이 편하게 경기를 응원할 수 있는 환경을 조성했다.

In particular, LG U+ has created an environment where employees can comfortably cheer for the matches by installing large monitors in the lobby of their Yongsan headquarters and preparing cheering tools and snacks.

SK그룹의 경우 이미 도입된 유연한 근무 제도 덕분에 별도의 가이드라인을 마련할 필요 없이, 직원들의 자율적인 판단에 맡기는 '조용한 자율성' 원칙을 유지하고 있다.

SK Group, thanks to its already-implemented flexible work system, maintains a principle of "quiet autonomy" by entrusting employees' autonomous judgment without needing to establish separate guidelines.

이러한 다양한 대응 방식들은 각 기업의 조직 문화와 인사 철학이 얼마나 다르게 반영되는지를 보여주는 사례이며, 동시에 국내 기업들이 직원 복지와 생산성 사이의 균형을 어떻게 추구하고 있는지를 시사하고 있다.

These diverse response strategies exemplify how differently each company's organizational culture and human resources philosophy are reflected, while simultaneously suggesting how domestic corporations are pursuing balance between employee welfare and productivity.

Grammar Points

-기로 하다 decide to

Attached to a verb stem to express a decision or resolution to do something. '기로 하다/결정하다' means 'decided to do'.

📖 사내 정례 업무에 지장이 생기지 않는 범위 내에서 직원들이 자연스럽게 경기를 접할 수 있도록 유연성을 발휘하기로 결정했다. They decided to exercise flexibility so that employees can naturally watch the games within the scope of not disrupting regular in-house work.

✏️ 우리 팀은 매주 월요일에 회의를 하기로 결정했다. Our team decided to hold meetings every Monday.

-(으)ㅁ으로써 by means of / by ~ing

Attached to a verb stem to express 'by doing (something)', indicating the means or method by which a result is achieved.

📖 특히 LG유플러스는 용산 본사의 로비 공간에 대형 모니터를 설치하고 응원 도구와 간식거리까지 준비함으로써, 직원들이 편하게 경기를 응원할 수 있는 환경을 조성했다. In particular, LG U+ created an environment where employees can comfortably cheer for the games by installing large monitors in the lobby of the Yongsan headquarters and even preparing cheering tools and snacks.

✏️ 매일 운동함으로써 건강을 유지할 수 있다. You can maintain your health by exercising every day.

Cultural Notes

In South Korea, football (soccer) holds profound cultural and national significance that extends far beyond mere entertainment—it represents collective national pride and unity. The Korean national team's performance in international tournaments like the World Cup generates intense nationwide engagement, with public viewing events and workplace discussions becoming normal social phenomena. This cultural enthusiasm reflects Korea's historical experience of using sports as a means of national identity-building and international recognition, particularly during periods of rapid economic development. Understanding this context helps explain why major corporations take World Cup scheduling seriously and often accommodate viewership as a matter of employee morale and organizational cohesion rather than viewing it as a simple distraction from work.

Source: 네이버 뉴스 | Original Article
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📝 Comprehension Questions

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Q1

What specific scheduling challenge does the 2026 World Cup present to Korean companies, and why is this timing problematic?

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Q2

How does Samsung Electronics' approach differ philosophically from LG Group's approach to handling the World Cup match viewings during work hours?

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Q3

What specific measures did LG U+ implement at their Yongsan headquarters to accommodate employee viewership?

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Q4

Why is SK Group able to maintain a "quiet autonomy" principle without establishing separate guidelines for World Cup viewing?

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Q5

According to the text, what broader insight do these different corporate responses reveal about Korean companies' management philosophies?

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