Reading Material: Coupon Glitch Leads to Resale Frenzy

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Korean Reading Practice

Reading Material: Coupon Glitch Leads to Resale Frenzy

Date: May 26, 2025

Introduction

This reading lesson discusses the resale of Nongshim's Yukgaejang Sabalmyeon (Yukgaejang instant noodles) on secondhand trading platforms, following a pricing error on the Coupang e-commerce platform.

Vocabulary

Korean Romanization Meaning Example
육개장 yukgaejang a spicy beef stew The Yukgaejang Sabalmyeon (Yukgaejang instant noodles) became a "hot item" on secondhand trading platforms.
사발면 sabalmyeon instant noodles in a bowl The Yukgaejang Sabalmyeon (Yukgaejang instant noodles) became a "hot item" on secondhand trading platforms.
개당 gaedang per unit The Yukgaejang Sabalmyeon was being resold at 500-600 won per unit on the secondhand platform Junggo-nara.
중고거래 junggogeorae secondhand trading The Yukgaejang Sabalmyeon became a "hot item" on secondhand trading platforms.
있었다 itneunda there was There were posts on secondhand trading platforms selling Yukgaejang Sabalmyeon in bulk.

Reading Text

쿠팡에서 오류로 개당 140원에 판매된 농심 육개장 사발면이 중고거래 사이트에 '핫템'으로 등장했다.

The Yukgaejang Sabalmyeon (Yukgaejang instant noodles) from Nongshim, which was sold for 140 won per unit due to an error on Coupang, became a "hot item" on secondhand trading platforms.

며칠 전 쿠팡이 판매가를 잘못 입력하면서 육개장 사발면(36입) 한 상자가 5040원에 판매된 것이 원인이다.

This was due to Coupang incorrectly entering the sales price a few days ago, resulting in a box of 36 Yukgaejang Sabalmyeon being sold for 5,040 won.

중고나라에서는 이날 기준 육개장 사발면 개당 평균 500~600원에 판매되고 있었다.

As of that day, the Yukgaejang Sabalmyeon was being resold at an average of 500-600 won per unit on the secondhand platform Junggo-nara.

통상 육개장 사발면은 750~1100원에 판매된다.

Typically, the Yukgaejang Sabalmyeon is sold for 750-1,100 won.

쿠팡은 사태를 인지한 후 1~2시간 만에 내용을 수정했지만 이미 수만개 이상의 주문이 들어온 후였다.

Coupang recognized the issue and corrected the content within 1-2 hours, but by then, tens of thousands of orders had already been placed.

상품은 대부분 정상 배송됐고 추가 비용도 청구되지 않았다.

The products were mostly delivered normally, and no additional fees were charged.

Cultural Notes

Yukgaejang is a popular Korean spicy beef stew that is often enjoyed as a hearty meal. The fact that the instant noodle version of this dish became a sought-after item on secondhand trading platforms highlights the strong demand and popularity of this traditional Korean food among consumers.

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📝 Comprehension Questions

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Q1

What product became a "hot item" on secondhand trading platforms?

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Q2

What was the reason for the product becoming a "hot item"?

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Q3

What was the typical selling price of the Yukgaejang Sabalmyeon?

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Q4

How long did it take Coupang to correct the pricing error?

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Q5

Were there any additional fees charged for the orders placed during the pricing error?

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